Your official fashion calendar: The seasonal sales you shouldn’t miss
The savvy shopper’s secret weapon
Let’s be honest, there’s a special kind of thrill that comes from finding that perfect designer bag at 50% off, or snagging the coat you’ve been eyeing all season for a fraction of the price. It’s not just about saving money; it’s about smart, strategic wardrobe building. The most stylish people we know don’t just buy what’s new—they know exactly when to strike to get the best value. Welcome to the world of seasonal sales, the not-so-secret weapon of every fashion insider.
Navigating the retail calendar can feel like a game, but it’s one you can easily win. By understanding the rhythm of end-of-season sales, mid-season markdowns, and major shopping holidays, you can curate a high-quality, timeless wardrobe without the high-end price tag. It’s your chance to invest in that cashmere sweater, those leather boots, or that classic trench coat that will serve you for years to come. Forget impulse buys and wardrobe regret. We’ve created the ultimate guide to the seasonal sales you absolutely shouldn’t miss, breaking down exactly when to shop and what to look for each season.
The ultimate fashion sales calendar
Mark your calendars, set your alarms, and get your wishlist ready. This is your year-round guide to scoring the best deals in fashion.
Winter clearance: The post-holiday goldmine (Late December – January)
As the holiday decorations come down, the prices do too. The post-holiday and January sales are arguably the most significant of the year, especially for high-ticket winter items. Retailers are desperate to clear out their cold-weather inventory to make room for the first spring arrivals. This is not the time to browse casually; this is the time to hunt for investment pieces.
When to shop: The sales technically start the day after Christmas (Boxing Day for our friends across the pond), but the real magic happens in the first two weeks of January. This is when retailers add a second or even third round of markdowns, and the discounts get deep. Patience is key, but don’t wait too long on a specific item you love, as sizes can sell out.
What to look for:
- Outerwear: This is the absolute best time to buy a high-quality winter coat. Think wool, down, and shearling styles from brands that normally feel out of reach.
- Knitwear: Cashmere, merino wool, and alpaca sweaters are heavily discounted. Look for classic crewnecks, turtlenecks, and cardigans in neutral colors for maximum longevity.
- Boots: From sturdy leather Chelsea boots to elegant knee-highs, winter footwear sees major price drops.
- Designer Goods: Luxury retailers like Net-a-Porter, Mytheresa, and SSENSE have their big end-of-season sales, making it the perfect time to snag that coveted designer piece.
Spring refresh: Mid-season markdowns (March – May)
Just as you’re getting tired of your winter wardrobe, the spring sales arrive to offer a much-needed refresh. These sales are a bit different from the end-of-season blowouts. They are often smaller, mid-season events designed to clear out slower-moving items and entice shoppers before the summer heat hits. The big event during this period is Memorial Day weekend in the US, which brings site-wide discounts.
When to shop: Look for mid-season sales to pop up around late March and April. For a broader range of deals, hold out for Memorial Day weekend at the end of May, when nearly every retailer offers a promotional code for 20-30% off.
What to look for:
- Transitional Jackets: The perfect trench coat, a stylish bomber, or a classic denim jacket. These are the layers you’ll wear constantly between seasons.
- Lightweight Sweaters: Cotton or linen-blend knits that are perfect for cool spring evenings and overly air-conditioned offices.
- Dresses: You’ll find great deals on long-sleeved midi and maxi dresses that can be styled for multiple seasons.
- Rain Gear: Think stylish raincoats and waterproof boots that you’ll be grateful for come the next April shower.
Summer sizzlers: The big end-of-season event (July – August)
Much like the January sales, the end-of-summer sales are a massive opportunity to stock up. As retailers start dreaming of fall foliage and pumpkin spice, they need to get every last sundress, sandal, and swimsuit off the floor. This is your chance to grab everything you need for your next vacation or simply to round out your summer collection.
When to shop: The sales often begin right after the Fourth of July and gain momentum throughout the month, with the deepest discounts found in August. This is when you’ll see those 70% off signs appear.
What to look for:
- Swimwear: Never pay full price for a swimsuit. The selection and prices are unbeatable during the summer sales.
- Sandals: From leather slides to espadrille wedges, it’s the best time to invest in quality summer footwear.
- Dresses and Skirts: Linen sundresses, cotton maxi skirts, and chic minis are all heavily marked down.
- Summer Accessories: Think straw totes, sunglasses, and sun hats—all the finishing touches for a perfect warm-weather look.
Fall’s main events: From cozy deals to Black Friday frenzy (October – November)
Fall is a two-part shopping extravaganza. First, you have the mid-season sales, which are similar to spring’s, offering a chance to grab a discounted sweater or pair of jeans. But the main event, the one that dominates the entire retail landscape, is Black Friday and Cyber Monday. Once focused on electronics, this weekend is now a fashion lover’s paradise.
When to shop: Look for mid-season sales in October. The main event, however, is the week of Thanksgiving, from the Monday before (Cyber Week) through Black Friday and into Cyber Monday.
What to look for:
- Everything: Seriously. Black Friday is unique because it’s not just about clearing old stock. Many brands offer blanket discounts on their entire collections, including new arrivals.
- Denim: A perfect time to get a discount on premium denim brands.
- Handbags and Accessories: Contemporary and designer brands alike will offer rare discounts on their core handbag styles.
- Beauty Products: Don’t forget beauty! Skincare, makeup, and fragrance gift sets are available at incredible prices, making it the perfect time to stock up for yourself or for holiday gifts.
Pro tips for mastering the sales like a style editor
Knowing when the sales are is only half the battle. To truly make the most of them, you need a strategy. Here’s how to shop like a pro.
Create a strategic wishlist
The biggest mistake you can make is going into a sale blind. The lure of a red tag can lead to impulse buys you’ll later regret. Weeks before a big sale, audit your wardrobe. What are the actual gaps? Do you need a classic black blazer? A versatile pair of ankle boots? A go-to wedding guest dress? Make a specific, prioritized list on your phone. When the sale hits, search for those items first. This keeps you focused and ensures you buy pieces you truly need.
Focus on investment pieces
While it’s tempting to load up on trendy items, the sales are the best time to invest in quality over quantity. Use the discount to make timeless, high-quality pieces more accessible. Think about cost-per-wear. A well-made wool coat you buy on sale and wear for five years is a much smarter purchase than a trendy polyester top that falls apart after a few washes. Prioritize natural fabrics like leather, wool, silk, and cashmere.
The digital advantage: Newsletters and alerts
In the digital age, the best deals go to those in the know. Before a big sale season, sign up for the newsletters of your favorite brands and retailers. You’ll be the first to know when the sale starts, and you’ll often get early access or exclusive discount codes that aren’t available to the general public. Take it a step further by creating an account and adding items to your cart or wishlist beforehand. On sale day, you can check out in seconds before your size sells out.
Understand the fine print
Not all sales are created equal. Before you click “buy,” scroll down and read the return policy. Many items, especially those with deep discounts, are marked as “Final Sale.” This means you can’t return or exchange them. This is especially risky when shopping online, where you can’t try things on first. Be absolutely sure about the size, fit, and color before committing to a final sale purchase. When in doubt, it’s better to pass than to be stuck with something you can’t wear.
