Kylie Jenner’s viral street style: How to get the look

The queen of viral moments does it again

It seems like every time Kylie Jenner steps out, she sets a new trend. Whether she’s on the red carpet or grabbing a coffee, the youngest of the Kardashian-Jenner clan has a Midas touch when it comes to fashion, turning everyday looks into viral sensations. Her latest street style sighting is no exception. Photographed in Los Angeles, Kylie debuted an outfit that’s the perfect blend of 90s nostalgia and modern cool, and the internet is already obsessed. It’s effortless, powerful, and surprisingly easy to replicate.

So, what exactly makes this look so special? It’s a masterclass in proportion and texture, combining a strong, structured statement piece with relaxed, casual basics. It screams “off-duty supermodel” while still feeling attainable. At KIQIZ, we’re all about decoding celebrity style for your own wardrobe. We’ve broken down Kylie’s entire viral ensemble, from the iconic coat to the subtle accessories, and found the best pieces to help you recreate this A-list look, no matter your budget.

The anatomy of Kylie’s viral street style moment

Before we dive into the shoppable pieces, let’s break down the core components of the outfit. At its heart, this is a look built on timeless staples reimagined for 2024. Kylie wore a full-length, Matrix-esque leather trench coat, which served as the dramatic anchor of the entire outfit. Underneath, she kept it simple and clean with a classic white cropped baby tee, letting the outerwear do all the talking.

For her bottoms, she leaned into the Y2K revival with a pair of perfectly worn-in, light-wash baggy jeans that sat low on her hips. The genius of the look comes from the footwear choice: instead of sneakers, which would have felt predictable, she opted for a pair of razor-sharp, pointed-toe black heels. This single choice instantly elevates the entire outfit from casual to chic. The finishing touches were pure Jenner: minimalist, slim black sunglasses, a small black shoulder bag, and barely-there gold jewelry. The result is a look that’s both relaxed and incredibly put-together.

The showstopper: Nailing the leather trench

The undisputed hero of Kylie’s look is the leather trench coat. It’s dramatic, chic, and adds an immediate layer of sophistication to any outfit. Her version is oversized with a strong shoulder, giving it a powerful silhouette. Once a symbol of 90s sci-fi cool (thanks, Trinity!), the leather trench has made a major comeback as a versatile wardrobe staple.

It’s the perfect transitional piece for fall and spring, and it can be dressed up for a night out or down with jeans and sneakers. When shopping for your own, look for a cut that falls below the knee for that high-impact effect. While black is a classic choice, don’t be afraid to explore rich browns, deep burgundies, or even dark greens.

Get the look: The coat

• The Splurge: If you’re looking to invest in a piece you’ll have for years, consider high-end designers known for their exceptional leather goods. A buttery soft lambskin trench from a brand like Khaite or Totême is the ultimate luxury. It’s an investment, but the quality and timeless design will pay dividends for seasons to come.
• The Mid-Range: You don’t need to spend a fortune to get a great-quality coat. Brands like AllSaints, Aritzia, and Sam Edelman offer fantastic real and vegan leather options that deliver on style without the four-figure price tag. Look for styles with classic details like a tie-waist belt and epaulets for a truly timeless feel.
• The Steal: The high street has fully embraced the leather-look trend, and you can find incredible faux leather trenches that look just as chic. Retailers like Zara, Mango, and H&M are your go-to spots for an affordable version. The quality of vegan leather has improved dramatically, so you can find a piece that looks and feels luxurious for under $150.

Building the base: The perfect top and denim combo

The secret to making a statement piece like a leather trench work for everyday is to pair it with simple, understated basics. Kylie did this perfectly by opting for a no-fuss white crop top and relaxed-fit jeans. This foundation allows the coat to be the star while keeping the overall vibe cool and effortless.

The top is simple: a classic white cropped t-shirt or baby tee. It’s a wardrobe workhorse that goes with everything. The key is finding one with a good fit that hits right at your natural waist to complement the low-rise jeans.

The jeans are where you can really tap into the current Y2K trend. Kylie’s are a light, vintage-style wash with a baggy, straight-leg cut. The low-rise silhouette is officially back, but don’t be intimidated. When styled correctly with a voluminous coat, it feels modern and fresh, not like a costume. The key is the relaxed fit through the leg, which keeps it from feeling too revealing.

Get the look: The top and jeans

• The Perfect Tee: You can find a great white crop top almost anywhere. Look for 100% cotton for the best feel. Brands like SKIMS, Everlane, and even Amazon Essentials have fantastic, affordable options.
• Designer Denim: For a splurge-worthy pair of jeans that will mold to your body perfectly, check out brands like AGOLDE or GRLFRND Denim. Their ’90s-inspired fits are a favorite among celebrities for a reason.
• Mid-Range Denim: Levi’s is the undisputed king of classic, quality denim. Look for a pair of ‘501 ’90s’ or a loose-fit style to capture Kylie’s vibe. Abercrombie & Fitch has also had a major resurgence, offering a wide range of on-trend denim styles that are beloved for their inclusive sizing and comfortable fit.
• Affordable Denim: You can find great baggy jeans at stores like Zara, Pacsun, or ASOS. Look for styles labeled “baggy,” “skater,” or “90s straight” to get the right silhouette.

The elevating touch: Choosing the right footwear

Kylie’s choice of footwear is what truly seals the deal on this look. By pairing the baggy, casual denim with a sleek, pointed-toe stiletto, she creates a fascinating style tension. The sharp, elegant heel peeking out from under the pooling hem of the jeans is an unexpected twist that makes the entire outfit feel intentional and high-fashion.

This simple trick is one you can use to elevate any casual outfit. The pointed toe creates a long, lean line, which is especially flattering when wearing looser-fitting pants. A classic black leather or suede pump is the most versatile option, but you could also use your footwear to add a pop of color, like a bold red or a metallic silver.

Get the look: The shoes

• The Splurge: For the ultimate power pump, look to brands like Prada, Amina Muaddi, or Saint Laurent. Their impeccably crafted heels are works of art and will instantly make you feel more polished.
• The Mid-Range & Steal: You can find beautiful and comfortable pointed-toe heels at a more accessible price point. Brands like Schutz, Sam Edelman, and Steve Madden are masters of creating on-trend, high-quality shoes that won’t break the bank. For an even more budget-friendly option, check out ALDO or ASOS for countless stylish options.

Accessorize like a Jenner: The devil is in the details

No celebrity look is complete without the right accessories, and Kylie’s are chosen with precision. She sticks to a minimalist theme, ensuring her accessories complement the outfit rather than compete with it. This less-is-more approach is key to keeping the look sophisticated.

Her bag is a small, 90s-inspired shoulder bag. This style has been dominant for a few seasons, and for good reason—it’s just big enough for the essentials and leaves your hands free. Her sunglasses are equally on-trend: slim, rectangular, and blacked-out, adding an air of mystery and celebrity cool. Finally, her jewelry is almost invisible, consisting of tiny gold hoop earrings and perhaps a delicate necklace. This keeps the focus on the silhouette of the outfit.

Get the look: The accessories

• The Bag: For a high-end take, Prada’s Re-Edition nylon bags or The Row’s ’90s bag are the gold standard. For a more accessible version, JW Pei and BY FAR have become cult favorites for their chic, 90s-inspired shoulder bags.
• The Sunglasses: Kylie often rocks Balenciaga for her sharp eyewear. However, you can get the same vibe for much less. Brands like Quay and Le Specs offer a huge variety of trendy, slim-frame sunglasses.
• The Jewelry: You can’t go wrong with simple gold hoops. Find affordable, high-quality options from brands like Mejuri, Gorjana, or even your local Target or H&M. The key is to keep them small and delicate.

Making the trend your own

While we love Kylie’s look exactly as it is, the best part about fashion is adapting it to your own personal style. This outfit formula—statement coat + basic top + cool jeans + elevated shoe—is incredibly versatile. Don’t love a leather trench? Swap it for a wool overcoat or a structured blazer. If low-rise jeans aren’t your thing, this look works just as well with a high-waisted, straight-leg pair. Not a fan of stilettos? Try a pointed-toe boot, a chunky loafer, or even a clean white sneaker for a more casual interpretation. The core elements are strong enough to withstand a little personalization. So go ahead, take inspiration from a style icon, and create a look that feels uniquely you.